Traffic and conversion troubles led to a disappointing performance by fashion retailer Bebe Stores in the second quarter. For the period ended Jan. 2, the company reported a loss of $5.5 million.
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Use Visual Merchandising Online to Ring Up Profits
Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and accessories is a surefire way to upsell complementary apparel.

