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Schimenti constructs Kohl’s showroom
Schimenti Construction has created a new space for Kohl’s Corp. to show off its latest collections.
The 4,000-sq.-ft. showroom, at 1400 Broadway in the garment district of Manhattan, acts as a striking backdrop to the retailer’s latest fashions, with large windows, bright spotlights and a gleaming white epoxy floor. The new space is in the same building that houses Kohl’s design offices. The retailer now occupies 100,000 sq. ft. on four floors.
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Use Visual Merchandising Online to Ring Up Profits
Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and accessories is a surefire way to upsell complementary apparel.

