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Macy’s program looks a lot like another retailer’s
Here’s a good idea for retailers looking to bring a sense of newness and a treasure hunt atmosphere to stores. Sign exclusive agreements with known and emerging designers or upscale brands during limited duration merchandising events as a means to achieve differentiation. Sound familiar?
Target pursued this concept more than a decade ago with general merchandise and earlier this year observed the 5th anniversary of the Go International designer program with a collection of products from past designers.
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Casual Male opens Destination XL in Phoenix, on track to open 100 new stores
Canton, Mass. -- Casual Male Retail Group said Monday it has opened a new, 12,663-sq.-ft. Destination XL in Phoenix, which joins five locations in Georgia, Illinois, Texas, Nevada and Tennessee.
The company said it plans to open up to 13 DXL stores during the balance of 2011, another 20-30 stores during 2012 and approximately 100 stores over a four to five year period.
Casual Male also said it is preparing to launch a DXL website, with a multi-channel solution similar to the DXL store experience.