Borders names new SVP marketing

ANN ARBOR, Mich. Borders Group has appointed Bill Dandy SVP marketing.

According to the company, Dandy has more than 20 years of retail experience, serving in marketing and operations leadership roles for several multi-billion-dollar retail organizations. Most recently, he served for three years as EVP, marketing, for Mattress Firm. Prior to that, Dandy served as chief marketing officer for $2.3 billion retailer Dick's Sporting Goods.

As Dandy assumes the SVP marketing role, Art Keeney--who has served in that post at Borders since June--will transition to the position of SVP store operations, where he will lead the national store operations team with a focus on customer service. Keeney is a 30-year retail veteran who has led operations as well as marketing for national retailers throughout his career.

To provide high-level strategic leadership within Borders' core book category, the company also announced today that Larry Norton will move from his current role as SVP, merchandising and distribution, to the position of SVP, merchandising for adult trade and children's books. Norton, who joined the company in August, is a 27-year publishing industry veteran who will now lead the book buying teams at Borders.