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Macy's sees pink in omnichannel campaign
Pink will prevail at Macy’s this month when the retailer launches an omnichannel campaign to raise funds for the fight against breast cancer.
The retailer has joined forces with the Pink Pony Fund, the Polo Ralph Lauren Foundation’s initiative in the fight against cancer, to offer a special collection of merchandise that transforms Polo Ralph Lauren shops into Pink Pony destinations in 48 Macy’s locations across the country and at macys.com/pink.
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Study reveals online shoppers’ pet peeves
A new consumer survey from e-gift software provider Loop Commerce reveals some common reasons why consumers are hesitant to buy gifts online.
The survey shows that one in four (25%) respondents cited worrying about buying the wrong size, while another roughly one in four (24%) respondents cited worrying about the hassle of returns as the most common reasons they hesitate to buy gifts online. Nearly one in five (18%) respondents cited concern about getting their gift to the recipient on time.

