-
Cross-channel consistency
The digital and physical selling environments are converging. Whether this phenomenon is called “cross-channel”, “omnichannel”, or given some other label, consumers now routinely use their Internet-enabled (and frequently mobile) devices to find information about potential purchases, even when they are in the store. So as far as consumers are concerned, the selling channels have already converged. As a result, retailers are now forced to catch up.
-
Nordstrom Rack to relocate to expanded Serramonte Center
Nordstrom plans to relocate its Nordstrom Rack store from 280 Metro Center to the redeveloped Serramonte Center in Daly City, California.
The approximately 40,000-sq.ft. store is scheduled to open in fall 2017. The redeveloped property is owned by Equity One.
Nordstrom will join fellow anchors Target, JC Penney, Macy's and Dick's Sporting Goods. The new location is just across Highway 280 from the current Nordstrom Rack.

