Apparel

Nordstrom Inc. is known for providing the best customer experience, and is now applying that ethos to its customer loyalty program.

The department store retailer is expanding its Nordstrom Rewards loyalty program to allow members to earn benefits regardless of how they choose to pay for purchases across its store, outlet store or digital channels.

With a young, trend-conscious customer base, Forever 21 needs to cater to shopper demand, in and out of the store.

The Los Angeles-based, 760-store-plus specialty apparel retailer is extending this seamless, customer-centric approach to how it offers customers credit. Forever 21 is partnering with marketing and loyalty solutions provider Alliance Data Systems Corp. to provide private label and co-branded credit card services that are integrated with its loyalty program.