Apparel

The year kicks off with a respectable set of retail sales numbers that show continued momentum in the consumer economy. The overall growth rate of 4.9% is a little way above the average monthly growth rate of 3.3% recorded in 2016, something that will give retailers some cheer as they head into 2017.  

The CEOs of Gap, Best Buy, Target Corp., J.C. Penney and several other national retailers met with President Trump on Wednesday to discuss tax reform and to make their case against the so-called border tax adjustment.  

Burlington has been announced as the replacement for Sears at PREIT’s Magnolia Mall in Florence, South Carolina. Earlier this month, Dick’s Sporting Goods and Von Maur were introduced as new tenants of Sears spaces that had been recaptured by the Philadelphia-based developer.  

Retail sales sizzled in January, beating expectations. Even the struggling department store sector managed to beat the odds.   Retail sales, excluding automobiles and gasoline, grew 0.4% in January, according to the National Retail Federation. (The numbers exclude automobiles, gasoline stations and restaurants)  

Nordstrom announced the second Big Apple location for its off-price division.   Nordstrom Rack will open at Durst Organization's mixed-use building at 855 Sixth Avenue.    The approximately 46,500-sq.-ft. store is scheduled to open in fall 2017. It occupy the first three floors of the newly constructed office/residential tower. The location is on the corner of 31st Street, two blocks from Herald Square.  

Sunglass Hut is making a strategic move to evolve its brick-and-mortar experience.   The sunglass retailer has added a a cloud-based merchandising system across its stores in Australia and New Zealand that helps each store localize and personalize its product mixes to create a shopping experience that feels custom-tailored.   

Caleres has made two executive appointment in its Famous Footwear division.   The company named Karlyn Mattson as chief merchandising officer, leading Famous Footwear’s buying, merchandising, planning, allocation and analytic functions.     Mattson joins Caleres from a 25-year career at Target Corp., where she was most recently VP merchandise manager of shoes, accessories and intimate Apparel for retail and online. She held leadership positions at May Company and Macy’s.  

Driving conversion in a digital landscape requires a new level of engagement.   Pacific Sunwear of California has found a way to reconnect with its digital shoppers, as well as improve its click performance, drive conversion, and thus, sales. Using Rakuten Marketing Search, a solution available through Kenshoo’s advertising platform, the retailer is refining its strategic marketing approach, focusing on consumer engagement (click performance) and automating its ad spend management processes.