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Budget family-fashion retailer continues to expand
Forever 21 is growing its its lower-priced format, F21 RED.
The chain has opened three new stores, with locations in Brooklyn, New York; San Diego, California and Kendall, Florida. The Brooklyn store is 35,000 sq. ft., while the San Diego and Kendall locations are more than 20,000 sq. ft.
Forever 21 launched F21 RED, which carries merchandise for men, women and children, in the first quarter of 2014. There are currently more than 20 F21 locations in the United States.
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Solution launched to drive online traffic into physical stores
A new technology platform has been launched with a very specific goal: to help retailers convert their online browsers into shoppers at their brick-and-mortar stores.
The solution, a scalable SaaS platform from Brickwork, is designed to elevate the customer experience from site to store. It seeks to revolutionize the online “store locator” function by enriching the data and content around physical locations for brands with hundreds, and even thousands, of locations.

