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Buckle personalizes in-store experiences
Personalization is at the core of Buckle’s success. However, engaging customers differently requires a deep understanding of each shopper, and leveraging specific details to foster long-term relationships. Buckle is improving its personalization efforts through a new cloud-based solution designed to create the high-touch, individualized shopping experiences the chain has built its brand on. -
Nine West acquires women’s clothing brand
Nine West Holdings has entered into an agreement to purchase a 30-years plus women’s apparel company. Nine West said it has used the net proceeds from the December 2016 sale of its Easy Spirit wholesale business to purchase the Kasper Group. The terms of the transaction were not disclosed. The Kasper Group's apparel is sold under its flagship Kasper and other well-known brand names.

