Apparel

Westfield Corporation established Westfield Labs in 2013 with the purpose of innovating the retail environment. And this year the company did just that with the opening of BESPOKE at Westfield San Francisco Centre. The 37,000-sq.-ft. space incorporates co-working, event and technology demo spaces all under one dome. With an eye for retail, and a heart for tech, Westfield wanted to create a place where fashion runway shows and hackathons could happen side by side.

At a time when many retailers are cutting back on store expansion, Soft Surroundings is doing just the opposite, growing its retail footprint with a prototype that brings its brand experience to life. The women’s lifestyle brand, founded in 1998 as a catalog retailer, opened its first store in 2005. But it’s only been in the past couple of years that Soft Surroundings, which also has a thriving online business, has made a big push into brick-and-mortar. (In summer 2013, private equity firm Brentwood Associates took a majority interest — 55% — in the firm.)

RANDOM NOTES: The North Face puts its passion for adventure and the great outdoors front and center in its new flagship in London. Designed to inspire customers to explore the world, the 4,300-sq.-ft. store features skylights, live greenery, tree trunks that extend through the ceiling windows, and such tech enhancements as a virtual reality experience that takes viewers on a journey through Nepal. Digital screens (“sky windows”) set in the ceiling have imagery that reflects outside weather conditions.

One trend that will likely become more prevalent in 2016 is visual search, the ability to click on an image of a product and obtain information or even make a purchase, without typing in any words.

Urban Outfitters and other select retailers are offering visual search capabilities, and the failed Amazon Fire smartphone essentially made the world into an Amazon showroom with an advanced virtual search tool.

I remember something a retailer once said to me more than 25 years ago, long before digital mattered. It’s still true today: If the product’s not right, nothing matters. If the product is right, everything matters. That everything now includes staying ahead of the consumer digitally. We’ve gone from a generation that saw technology as a skill to one that doesn’t see it at all — it’s so natural it’s become instinct. This shopper lives in a world where digital doesn’t just define shopping habits — it defines the way shoppers live.

How will retailers fare in 2016? Very well, according to experienced market watchers.

“We expect core retail sales to grow 5.3% in 2016,” says Scott Hoyt, senior director of consumer economics for Moody’s Analytics, a research firm based in West Chester, Pennsylvania. (Core retail sales exclude volatile revenues from auto sales and gas stations.) That is notably faster than the 4.2% rate anticipated when 2015 sales are finally tallied. The 2015 experience was, again, slightly better than the 3.9% growth of 2014.

For the retailing industry, 2015 was another year of seismic shifts as merchants continued to keep pace with the evolving digital landscape. It was also a busy year of executive comings and goings. Here is my pick of industry executives — all new to their positions — to keep an eye on in 2016.

Salt Lake City -- X Team International, an international alliance of retail real estate advisors, announced that partners Mountain West Retail and Investment, Dunbar Commercial and Endeavor Real Estate Group, completed three sale-leaseback transactions to Capview Partners for Melrose Family Fashions totaling 32,160 sq. ft. The Melrose Family Fashions stores included in the transaction are located in three Texas cities: Laredo, Odessa and Rio Grande City.

Kansas City, Mo. -- Taubman Centers and The Macerich Company announced an agreement to purchase Country Club Plaza located in Kansas City, Missouri, from Highwoods Properties. Taubman and Macerich will each have a 50% interest in the center, which will be jointly managed by both companies. The mixed-use retail and office property was purchased for $660 million cash, excluding transaction costs. Concurrent with or shortly after closing, a long-term, fixed-rate loan for 50%-60% of the purchase price is expected to be placed on the asset.

Oakbrook Terrace, Ill. -- Mid-America Asset Management announced that the firm recently secured three new retail leases on behalf of Orland Park Crossing located in Orland Park, Illinois. Orland Park Crossing is a 107,371-sq. ft. lifestyle center featuring tenants White House | Black Market, Talbots, Charles Schwab, Ann Taylor, Charming Charlie and more.