-
Old Navy to unveil 1,000+ in-store Super Fan Nation locations
New York City -- Gap’s Old Navy unit will roll out more than 1,000 sports-oriented store-within-stores on Tuesday, selling branded goods of more than 70 Division I schools, as well as National Football League teams.
The Super Fan Nation in-store concepts are being launched with a seven-figure marketing campaign that will include advertising at college stadiums and arenas, in-store appearances by college bands, cheerleaders and mascots, and a 10-day national television advertising campaign.
-
Asda customers show off real beauty
LONDON — Real customers from Walmart's Asda division will be a part of Dove's billboard advertising campaign.
Ten models were chosen as the winners of a competition that ran through Asda earlier this year. Winners were treated to a makeover, colour consultation and professional hair styling before they stepped in front of the camera. George, Asda's clothing division, provided the attire for the shoot.