-
Nine West launches YouTube network to leverage social media
New York -- The Jones Group said Tuesday that its Nine West banner has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.
"What we are creating goes far beyond providing branded content," said Richard Dickson, Jones Group president and CEO. "Channel 9 is a new and innovative first-to-market portal for the footwear and fashion obsessed that will bring brand adjacent content and entertainment to viewers.”
-
Reebok Fit Hub makes U.S. debut
New York -- Reebok has opened its first Reebok Fit Hub in the United States, on Fifth Avenue at 37th Street in Manhattan.
The 2,500-sq.-ft. store is located on the top of a Reebok CrossFit Box gym, which is on the street level. It sells a wide range of fitness apparel and footwear for men and women. Customers can also get fitness advice from in-store experts.
Designed by Reebok’s global environmental design division and Ziba, Portland, Ore., Fit Hut has a raw, industrial look, with an exposed ceiling.