New retail concept set to debut

New York City Max & Jill, a new off-price fashion and home department store concept, will open its first location in Whitehall, Pa., on Wednesday. Additional locations are set to open in Willow Grove, Pa.; Holmdel, N.J.; and Levittown, N.Y., are set to open by October.

According to a company release: "In these unstable economic times, we offer consumers the most affordable prices for the latest fashion. Furthermore, honesty and fair trade is our policy and we will not use a high- to low-pricing strategy. We simply sell products at the lowest price possible and offer fun shopping incentives such as sprees, merchandise giveaways and special timely discounts."