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ShoeBuy finds better fit with new site
The brand rennaissance of apparel e-retailer ShoeBuy is complete: The company has relaunched its e-commerce site after taking cues from customer feedback and consumer research.
The 15-year old retailer founded in Boston aims to deliver a more intuitive website, a refreshed rewards program and a commitment to building an engaging shopping experience. New features added to the ShoeBuy shopping experience include a virtual fitting tool, expert insights and blogs, customer reviews, and online customer service chat.
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With Q4 profit up, Wolverine focusing on omnichannel and global expansion
Rockford, Mich. -- Wolverine Worldwide posted fourth-quarter net income of $10.7 million, following a $1.7 million loss for the year-ago period. The company said it is increasing its brand-building investments in 2015, focusing on omnichannel initiatives and international expansion.
