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Survey: A good fit makes all the difference
Incorrect fit is costing retailers billions of dollars — literally.
In 2015, $62.4 billion worth of global apparel and footwear purchases were returned due to incorrect sizing, according to a survey by digital body analysis technology provider Body Labs.
The survey found that that 23% of all clothing gets returned, with 64% of respondents claiming “incorrect fit” as the major reason for the return. And 77% of respondents who prefer shopping online stated that poor fit is the biggest reason for returning clothing.
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Canadian outdoor brand expanding its store footprint
A company named after the first reptile to develop the feather for flight is opening freestanding stores.
Arc’teryx Equipment, a Canadian manufacturer and retailer of high-performance outdoor apparel and equipment, will open a store in Manhattan’s SoHo neighborhood this July. It will follow that up with a store in Chicago’s Buckhead neighborhood in August, and one at Toronto’s Yorkdale Mall in October, giving it a total of 11 locations.

