UGG celebrates 10th anniversary with trip to Disney

The Disney Springs collection of retail and entertainment offerings in Lake Buena Vista, FL is home to the newest UGG brand flagship store.



UGG, a division of Deckers Brands, celebrated the 10th anniversary of its first retail store in the SoHo neighborhood of Manhattan by opening a nearly 3,000-sq.-ft. footwear and accessories showplace at Disney Springs at the Walt Disney World Resort. The new location features a unique retail design that celebrates the brand’s heritage while revealing its vision for the future, according to the company, with additional flagship locations opening later this year in Shanghai, Tokyo and New York City.



“Our new retail environment is the pinnacle UGG brand experience. It honors our history, celebrates the present and offers a glimpse into our exciting future,” says Stefano Caroti, President of Omni-Channel, Deckers Brands. “As a physical expression of the UGG life, visitors are transported directly into the comfort of the casual California lifestyle, the home of UGG.”



The Disney opening follows the brand’s recent decision to enlist supermodel Rosie Huntington-Whiteley as a brand ambassador to be the face of the biggest relaunch the UGG brand has seen in 37 years.



The 2,828-square-foot retail space is located in Disney Springs’ new Town Center neighborhood, which features Spanish “Revival” style architecture inspired by the history of explorers who landed in Florida. The new retail space will have dedicated areas for men’s, women’s, kid’s and lifestyle including loungewear, handbags, accessories and home goods. To celebrate the grand opening of the new Disney Springs location, a limited-edition UGG Classic Short Boot will feature Swarovski elements inspired by Disney’s characters such as Mickey Mouse, Minnie Mouse and Tinkerbell. Starting at $395, the collection will be available exclusively at the Disney Springs location while sizes last.



“Our new store concept is more than a place where boots are sold. It’s an environment where the brand lives,” said Anders Bergstrom, UGG’s director of insights and design strategy. “Our intention is to give every guest who visits our store the opportunity to experience the complete UGG lifestyle firsthand.”