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Exclusive: Deckers Brands sees the future of marketing
When it comes to marketing spending, Deckers Brands is doing more with less.
The Goleta, California-based vertical apparel retailer is performing advanced predictive analytics on the performance of different marketing activities for its North American direct-to-consumer Ugg specialty footwear business. This includes an e-commerce site, as well as 45 stores.
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Department store giant continues to expand outlet store formats
Macy’s announced it will open a new Bloomingdale's Outlet store in November 2016 at The Outlets at Orange, in Orange, California.
The 24,000-sq.-ft. store will be the 17th Bloomingdale's Outlet location and offer a range of off-price apparel and accessories for men, women and children.

