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Study: Digitally native Gen Z still prefers to shop in-store
Generation Z is called the mobile-first generation. However, their preference for shopping in physical stores presents new opportunities for retailers. That’s according to a new report from Euclid Analytics, “Evolution of Retail, 2017 Generation Z Shopper Survey,” which found that 66% of Gen Z prefer to shop in store because they like to see, hold and try on products before buying. Also, 28% want to engage with store associates while shopping, the most of any generation. -
Women’s apparel brand improves merchandise planning
In an omnichannel world, success is based on presenting the right products in front of shoppers when — and where — they are ready to make a purchase. Soft Surroundings quickly learned that the more it expanded however, the harder this task became. Choosing the right allocation and merchandise planning solution was only the first step in the brand’s journey. By partnering with Columbus Consulting International, the chain was able to streamline the design, deployment and implementation of its new solutions.