Home improvement chain debuts VR-based ‘how to’ classes

Lowe’s Cos. is embarking on the next chapter of its virtual reality journey.



Starting Tuesday, March 7, the home improvement chain’s store in Framingham, Massachusetts, debuted its “Holoroom How To,” Lowe’s first-ever virtual reality DIY skills-training clinic. As consumers enter the interactive virtual reality (VR)-based environment, they wear an HTC Vive headset to receive “hands-on” tutorials on basic DIY skills, including supplies and steps, needed to complete a project.



The first module teaches how to tile a shower.



“This allows us to teach our customers in a way that we could have never previously imagined, and give them the confidence they need to undertake a daunting renovation,” according to Lowe’s Innovation Labs.



The chain’s prior virtual reality programs helped customers visualize their kitchen and bath renovations, “but we have found a unique opportunity to use the VR platform for skills training,” according to the chain.



“Our studies show that Holoroom How To actually lifts unskilled DIYers to a memory performance level comparable to that of experienced DIYers,” Lowe’s said. “This allows us to teach our customers in a way that we could have never previously imagined, and give them the confidence they need to undertake a daunting renovation.”



Two stores in Canada will be next to feature the VR-based classes.