Lowe’s debuts in-home maintenance services subscription plan

Lowe's is introducing a new optional benefit to members of its MyLowe’s Rewards loyalty program, but it's not free.

The home improvement giant is launching an annual subscription plan — called HomeCare+ — that includes two in-home visits per year, with up to seven home maintenance services performed at each appointment by local Lowe's store associates The plan costs $99 a year.

Subscribers can schedule visits in-store or through Lowes.com. The available ervices include:

• Electric dryer vent cleaning;
• HVAC air filter replacement;
• Refrigerator water filter replacement;
• Electric water heater flush;
• Garage door lubrication;
• Smoke and carbon monoxide detector battery replacement; and
• Light bulb replacement.

MyLowe's Rewards members enrolled in the subscription plan also save 5% on select items needed to complete services, including HVAC filters, light bulbs, batteries and refrigerator water filters. They also automatically receive gold status, which is the highest tier in the free MyLowe’s Rewards program. HomeCare+ gift cards will be available later this year.

Other benefits Lowe’s has introduced for its loyalty program members include the Lowe's Digital Home Platform, which gives members access to free, personalized information about products in their homes, including warranties and manuals, maintenance suggestions and how-to content, recommended subscriptions and replacement parts.