Levi Strauss & Co. predicts trends with enterprise data
"We’re rewiring every aspect of our business to transform into a best-in-class, omnichannel retailer, which includes rehauling our technology infrastructure to be more responsive, accessible and actionable," said Jason Gowans, chief digital officer at Levi Strauss & Co. in a corporate blog post. "For far too long, we’ve been data rich, but insights poor. I’m proud to say that’s no longer true. Our work with Google Cloud and unrelenting focus to modernize our tech stack is proving how we can leverage data to drive our entire business forward."
By providing a unified data view, Levi’s also seeks to enabled different members of its organization to collaborate more effectively. Information is centralized in the cloud and accessible via customizable queries, streamlining the company’s analytics ecosystem.
According to the company, the Google Cloud platform has already demonstrated “significant value” by simplifying reporting processes and providing real-time insights into key business metrics.
San Francisco-based Levi Strauss products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores and online sites. It has global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops.