Levi's hits 50-store milestone in Canada
Levi Strauss & Co. has opened three new stores in Canada ahead of the holiday season.
The apparel and denim giant has opened a new store in three provinces, all in regions where e-commerce sales and consumer demand have been “particularly strong.” New Levi’s stores in Kelowna, British Columbia; Toronto, Ontario; and Saskatoon, Saskatchewan (the first owned-and-operated location in the province) all opened in early November. The locations added to the recent opening of a store at the DIX30 shopping center in Montreal this summer.
The four latest store openings mark the first new permanent Levi’s locations in Canada in two years, and bring the total number of Levi's stores in the country past 50.
Earlier this year, two other Levi’s stores were relocated in the Yorkdale Shopping Center and Vaughan Mills shopping malls in Toronto to prioritize premium and larger mall locations as the brand strengthens its presence across Canada.
“What’s special about these stores is that they showcase the most premium Levi’s experience for our fans,” said Vicky Skelton, managing director for Levi Strauss & Co. Canada. “If you want to be inspired and are in search of the perfect denim lifestyle outfit, swing by a Levi’s store and one of our experienced stylists will be more than happy to help you out.”
While the brand says it has a “direct-to-consumer first strategy,” it plans to expand its brick-and-mortar footprint across Canada as necessary.
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“Canada is such a vast geography with a relatively small yet diverse population,” added Skelton. “We’re always looking at ways to innovate around that and reach even more fans.”
San Francisco-based Levi Strauss products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores and online sites. It has a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops.
