Kohl's, Staples to compete with Prime Day
Kohl’s and Staples both plan to host omnichannel sales events that will overlap with Amazon Prime Day.
This year, Amazon Prime Day takes place June 23-26, the second year ever it will take place in June and third time overall it has occurred outside its traditional July timeframe. Normally, a large number of retailers host competing sales extravaganzas, and for 2026 it is becoming clear those counter-promotions will shift to June.
Both the Walmart Deals and Target Circle Days promotions will take place at least partially during the same time as Prime Day, and now both Kohl’s and Staples have announced their own major sales events that just happen to occupy the same calendar space as Prime Day.
[READ MORE: Target challenges Prime Day with Circle Deal Days June 23-26]
Kohl’s
From Tuesday, June 23, through Sunday, June 28, Kohl’s is bringing back its annual Deal Days summer savings event with hundreds of items for under $20 and free shipping on all orders from its website.
Kohl’s will also bring back its “Ultimate Kohl’s Cash Giveaway,” with millions in Kohl’s Cash reward dollars available from June 27 - 28 in stores nationwide. Shoppers can receive $5 - $100 in Kohl’s Cash instantly, while supplies last.
There will also be new special discount offers every day in the Kohl’s Daily Deals offering. View sample discounts available during the sale here.
Kohl’s has expanded Deal Days from four days to six. During the event all shoppers will earn $10 in Kohl’s Cash for every $50 spent on qualifying merchandise.
Staples
Staples is bringing back Easy Deal Days, a two-week savings event running Sunday, June 21 through Saturday, July 4, Easy Deal Days feature up to 50% off more than 1,000 items, including school and office supplies, paper, tech, furniture and custom print, available in-store as well as on the Staples site and app.
The promotion includes early back to school deals starting at 25¢, as well as savings on custom print for banners, signs, invitations and marketing materials, refresh workspaces with furniture and tech deals, and business essentials like paper, ink and toner.
Select offers will be available for a limited time from June 21–27. Throughout the two-week event, members of the free-to-join Staples Easy Rewards loyalty program will receive exclusive pricing and bonus points offers.
“Customers are looking for ways to make their budgets go further, whether they’re planning for back to school, running a business or restocking everyday essentials,” said Peter Scala, chief merchandising officer, Staples Inc. “Easy Deal Days bring together meaningful savings across the categories they rely on most, with the flexibility to shop in store, through the app or online.”
See sample discounts that will be available here.
