The Knot unveils AI update to digital wedding planning service
A leading wedding planning tech platform is adding features to its customer experience that include an artificial intelligence-based enhancement.
The Knot Worldwide is overhauling its wedding planning experience in an effort to make it more seamless and personalized. Specific updates include:
- Couples can select their favorite wedding images and the platform will perform AI analysis to recommend vetted local vendors that fit their style and location. This feature cuts over 20 hours of planning work to seconds, according to The Knot’s estimates.
- A visual timeline within a couples’ dashboard called “Your Wedding Plan” breaks wedding planning into prioritized steps, allowing customers to track progress.
- Couples can now save their selected images in one centralized place to create a unified vision board known as “Favorites.”
- Couples can filter vendors by whether they’ve reached out or booked, as well as by category and pricing with the “Your Vendors” tool. The solution offers notes, price quotes and the ability to start or continue conversations all from one place.
"AI has the power to transform wedding planning from a tedious and overwhelming process for couples, to one that is more seamless, personalized, and inspirational to bring out the joy and creativity in planning," said Raina Moskowitz, CEO of The Knot Worldwide. "With this launch, we’re transforming the planning experience — combining the power of AI with our decades of wedding expertise and data. Our goal is to empower couples to bring their vision to life with trusted wedding pros by their side."
The Knot also offers customers a suite of personalized websites, tools, invitations and registry services. In 2024, the company migrated all of its disparate data to the MongoDB Atlas managed multi-cloud database, based on Amazon Web Services (AWS), which it had been using for data storage.
The retailer now operates around 15 different applications based on the MongoDB platform, which provides access to all of The Knot’s metrics via a dashboard. Employees can detect data patterns for the last 24 hours, the last seven days, and the last month.
[READ MORE: The Knot Worldwide unifies data on single platform]
In the coming months, The Knot says it will continue to introduce additional powered features to help couples plan weddings faster and with less complexity. The new planning experience by downloading The Knot Wedding Planner app for free on iOS.
Based in Chevy Chase, Md., The Knot Worldwide has nearly 35 million users across 16 countries and operates a global vendor marketplace that connects more than 4 million couples per year with 850,000 local wedding professionals.
