The Knot Worldwide expands leadership team with Uber marketing exec

Marianne Wilson
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Jenny Lewis
The Knot Worldwide expands leadership team with Uber marketing exec

With weddings around the globe expected to hit an all-time high this year, The Knot Worldwide has made an important new hire.

Thedigital wedding planning company has appointed Jenny Lewis as chief marketing officer.

She will lead all marketing, insights, and editorial initiatives for The Knot and its 19 global brands across 16 countries.

Mos recently, Lewis was the head of U.S. & Canada marketing for Uber and UberEats. As one of Uber’s earliest marketing hires, she helped transform the start-up into an iconic household name. During her roughly seven years with Uber, Lewis was the driving force behind a number of product and brand-defining initiatives, including UberPool and the brand’s COVID-19 response campaign, according to The Knot.

Before Uber, Lewis worked at Undertone Advertising and Fox Networks Group (FX, National Geographic Channel, Fox Sports), where she developed co-marketing strategies with Fortune 500 brands.

“It is a great honor to welcome Jenny Lewis to The Knot Worldwide family - a highly-experienced, seasoned business leader responsible for building one of the most well-known, global marketplace brands at Uber,” said Tim Chi, CEO of The Knot Worldwide. “I am confident that Jenny’s consumer-centric approach to full-funnel marketing and ability to anchor a brand’s relevancy with current and prospective consumers will drive innovation for the millions of engaged couples and hundreds of millions of wedding guests that we serve each year in the $200 billion global wedding industry.”

In other appointments, Andy Ivanovich was promoted to CFO and Felicity Chaban to general counsel at The Knot Worldwide.

Ivanovich has been with the company since 2013, most recently serving as executive VP, strategy and finance, and has played a lead role in its financing events, acquisitions and geographic expansions during his tenure.

Chaban has been with the company since 2015, previously serving as senior VP, legal and deputy general counsel, and was instrumental across many successful transactions, financings and internal operational initiatives.

As we enter the next phase of profitable growth for The Knot Worldwide, Andy’s and Felicity's leadership will continue us on the path of strategic expansion and operational excellence,” said Chi.

In 16 countries across North America, Europe, Latin America, and Asia, The Knot Worldwide operates a suite of lifestyle brands. At the core of the business is a leading global online wedding marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations and registry services that make wedding planning easier.

The company’s wedding-related services operate through global wedding brands, including The Knot, WeddingWire,, Hitched, and Matrimonio, among others. The Knot Worldwide also provides pregnancy and parenting-related content and tools through The Bump, and helps consumers plan additional important celebrations through The Bash.