JCPenney competes with Prime Day via new summerlong savings event
JCPenney is debuting a new promotion for members of its rewards program that will last until the end of August.
On Thursday, July 11, the department store giant kicks off the new Members-Only Savings Season event, which runs through Tuesday, Aug. 29. The promotion is open to members of the free, recently revamped JCPenney Rewards and Credit Program (customers can join any time to participate in the sale).
The promotion includes a free back-to-school photo session fee and digital image from JCPenney Portraits by Lifetouch, as well as more than 7,000 items under $20 and 2,500 items under $10 for the entire family, including more than 4,000 back-to-school items for kids under $20, nearly 1,500 of which are apparel items priced under $10.
Loyalty members will also save an extra 30% off every Thursday from July 11 to Aug. 29 and receive free shipping on a single order of $25 or more placed Aug.13-14. There will also be a variety of opportunities for members to receive extra rewards and points for purchases made during the event.
During the Members-Only Savings Season extravaganza, JCPenney is also running a number of smaller, more targeted promotions open to all customers. These include “Black Friday in July” (July 15-21), Semi-Annual Home Sale (July 15 to Aug. 11) with discounts up to 50%, a Mystery Sale with discounts up to 50% (Aug. 1-4), daily deals during the Semi-Annual Beauty Event (Aug.1-18), doorbusters during Super Saturday (Aug. 9-11) back-to-school items during Power Penney Days (Aug. 22-25),
In addition, starting July 22, teachers can verify their vocation on the JCPenney e-commerce site to receive a special code for use in store or online for an extra 35% off.
JCPenney is launching its summer sales promotion five days before Amazon’s annual Prime Day sales extravaganza, which takes place on Tuesday, July 16 and Wednesday, July 17, as well as Macy’s first All-Star Week event running July 16-23.
The department store retailer's event come after Target Corp.’s Target Circle week promotion, which ends on July 13, and Walmart’s summer sales event, which runs July 8 through July 11. It also follows Kohl’s four-day sales event, which ends on July 11.
In addition, JCPenney is competing with an ongoing omnichannel back-to-school sale at Target.
[READ MORE: Target kicks off back-to-school season with emphasis on value]
"Back-to-school marks the beginning of a new and busy season for families," said Michelle Wlazlo, chief merchandising and supply chain officer at JCPenney. "Whether it’s making sure your kids have what they need for the classroom or dorm room, or refreshing your own wardrobe and home, these items can add up quickly. With JCPenney Rewards, families have an opportunity to get more, earn more and save more in 2024. No matter what they’re shopping for, we want customers to find value across the store with great pricing and rewards, including offers like complimentary portraits, new collections and weekly discounts."
JCPenney, which emerged from bankruptcy in late 2020 under new owners Brookfield Asset Management and Simon Property Group, currently operates 650-plus stores across the U.S. and Puerto Rico.
