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Macy’s first-ever ‘All-Star Week’ eight-day sales event to take on Amazon

Macy's New York City flagship
Macy's will hold its first-ever “All-Star Week" sales event from July 16 through July 23.

Macy, Inc. will counter Amazon’s annual Prime Day mega-sale by kicking off a weeklong sales event on the same day.

The department store giant will hold its first-ever “All-Star Week,“ an event running from July 16 through July 23, at Macy’s stores, and on the Macy’s app. The event will feature deal for all shoppers, but with more exclusive offers for members of Macy's Star Rewards loyalty program, including opportunities to earn three times more loyalty points on select purchases across shoes, cosmetics, bed & bath, active and handbags. Members will also have the opportunity to score $20 of “Star Money” when they shop three or more of the five categories.

In addition, Star Rewards members can also earn 10 times loyalty points by shopping daily online deals featuring top brands such as Levi’s, Lenox, Melissa & Doug, Nespresso and more, with a different set of rotating deals highlighted daily.

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Customers who are not already Macy’s cardholders can also join Star Rewards by opening a Macy’s card during All-Star Week and get an additional 30% off, up to a total of $100 across the first two days with their new card.

The Macy’s event will kick-off the same day as Amazon’s annual  Prime Day sales extravaganza, which takes place on Tuesday, July 16 and Wednesday, July 17. The department store retailer's event come after Target Corp.’s Target Circle week promotion, which ends on July 13, and Walmart’s summer sales event, which runs July 8 through July 11. It also follows Kohl’s four-day sales event, which ends on July 11.

[READ MORE: [How many households will shop Prime Day?]

“We are excited to continue Macy’s Summer’s Greatest Hits as we surprise and delight our loyalty customers with the launch of our first-ever All-Star Week,” said Max Magni, chief customer and digital  officer, Macy’s, Inc. “Star Rewards features some of the best loyalty benefits and experiences in retail and during this special member only event, we are showcasing thousands of exclusive savings for our best customers. Whether they are entertaining for a backyard barbecue or buying back to school essentials, we have great deals this summer, and several ways to earn more rewards.”

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