In determining company strategy and marketing tactics during times of economic turmoil, political tension, or social unrest, the most important thing is to know your customer base.
After herd immunity quells the threat of COVID-19 and masks are thrown away, retailers will still be feeling the ill-effects of the pandemic, according to Andy Graiser, co-president of A&G Real Estate Partners.
Digital engagement with customers makes it easier than ever for retailers to craft product offerings around the specific needs and wants of their shoppers.
Chain Store Age spoke with Will Eadie, chief revenue officer of WorkJam, about what impact the Buy American Provisions Order will have on U.S. businesses.