Chain Store Age recently spoke with Sarah Rasmusen, chief customer officer of vertical specialty apparel retailer Lands’ End, about the company’s highly customer-centric approach to providing an omnichannel shopping environment.
Many large retailers make the costly assumption that since they have an e-commerce site where consumers can purchase most if not all of their products, they’re good at digital commerce.
Chain Store Age recently spoke with Julia Rose, founder of Instagram-based luxury handbag reseller Julia Rose Boston, about how a shift in its e-commerce infrastructure has enabled her company to streamline the shopping experience while enhancing personalization.
In the early days of the pandemic, big-box retailers such as Walmart and Target saw an influx of customers, while others deemed non-essential suffered from reduced or halted traffic.
Convenience retailers are increasingly adopting cashierless checkout, on-demand delivery, and targeted merchandising programs in response to the impact of COVID-19.