HSN streamlines influencer sales
HSN is easing the process of recruiting, engaging, managing and analyzing its influencer and creator partners.
The multiplatform video commerce retailer is launching a new creator platform, HSNfluencer, based on technology from partnership management solutions provider Impact.com, designed to offer influencers a fully customized partner experience in one place for optimization and scale.
The technology enables HSN to streamline direct relationships with creators and influencers. Within the platform, influencers and content creators can collaborate with HSN and use curated product collections for marketing and generating affiliate product links for their posts.
HSN will also provide creators and influencers with access to performance metrics, actionable insights and reporting. Creator and influencer partners can earn no-cap commissions for expanding the retailer’s customer base.
In addition, HSN will leverage on-air personalities as creators within the platform. They will have their own storefronts, allowing customers to interact with their favorite HSN personalities and shop their curated collections.
[READ MORE: Survey: Social media commerce, influencer marketing here to stay]
"The influencer marketing industry is driven by creators building rapport with today’s discerning consumers," said Rebecca Kerper, VP, chief digital officer at HSN. "With HSNfluencer, we’ll be able to grow our ambassador program and showcase the mutually beneficial relationship between creator impact and customer engagement. The new creator platform enables us to improve the experience for creators who work with us, while also providing an engaging and convenient way for our customers to shop and discover HSN products."
"Today’s consumers require social proof and recommendations from trusted sources - including creators - before they even consider purchasing from a brand. In the growing creator economy expected to reach $480 billion by 2027, it is crucial businesses leverage partnerships with these trusted sources to make sure they meet today’s buyer where they are - seeking out authentic and transparent reviews and recommendations from those they trust, before making a purchase," said David A. Yovanno, Impact.com CEO. "At impact.com, we’re proud to be at the forefront and focused on delivering technology in support of every player in the partnership economy that helps drive awareness, customer engagement, and ultimately, conversions. HSN is an invaluable collaborator, and we look forward to empowering their creator and influencer success through our platform."
HSN is a part of multiplatform video commerce provider Qurate Retail Inc.
