HSN, Fanatics enter licensed sports merchandise partnership
HSN shoppers have access to an expanded assortment of official products from their favorite teams.
HSN, a part of multiplatform video commerce provider Qurate Retail Inc., is collaborating with global digital sports and related merchandise platform Fanatics to provide its shoppers with a collection of products from several major sports leagues.
The retailer will now offer a wider assortment across sports, styles and sizes of league and team merchandise under one partner, Fanatics. The move provides HSN with its largest-ever collection of team merchandise to date.
As the collaboration progresses into 2024, HSN will continue to expand its assortment as new seasons begin. Growing its existing roster of leagues including the National Football League (NFL), National Hockey League (NHL) and Major League Baseball (MLB), the retailer will introduce products for the National Basketball Association (NBA), select colleges and universities, NASCAR, Major League Soccer (MLS), and Union of European Football Associations (UEFA).
The collaboration kicked off in June 2023 with hundreds of MLB products launched on HSN.com from Fanatics' inventory, with NFL and college merchandise to follow soon. Products are featured in dedicated HSN Fan Shops, Fanatics will also extend its hot market and championship collections as a part of the deal, and exclusive offerings will be available live on-air.
In time for the 2023 football season, customers can shop for NFL team merchandise on-air, at HSN.com, and on digital streaming platforms including a dedicated episode on the HSN+ livestream channel, premiering Sept. Thursday, 21, 2023.
"By combining HSN's expertise in live shopping and video storytelling with Fanatics' extensive selection of licensed merchandise, we will bring an unparalleled and engaging sports shopping experience to our customers," said Rob Robillard, HSN chief merchandising officer. "Fanatics is a trusted leader in sports merchandise and joining forces with them provides an enhanced shopping experience that is unlike any other."
"We're excited to kick off this unique arrangement with HSN, which will bring a robust assortment of high-quality products to their shoppers on a platform they are familiar with," said Gary Gertzog, Fanatics president of business affairs. "Our cross-channel approach will create new avenues for HSN's audience to browse items for the teams and players they love and showcase their pride and passion on game days and beyond."
HSN engages customers across the U.S. via two TV channels, which are available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV. The retailer also reaches customers via the QVC+ and HSN+ streaming experience, a website and mobile app, and social pages.
Fanatics has a global partner network with over 900 sports properties and over 2,000 retail locations, including its Lids retail business stores.