Home Depot updates digital experience for pro loyalty members
Home improvement industry professionals who are part of the Home Depot Pro Xtra loyalty program have new digital tools, accessible from one dashboard.
Home Depot initially launched Pro Extra in 2012 and revamped it with new membership tiers and benefits in 2023. Now, the updated Home Depot Pro site experience functions as a project management tool with features built for the day-to-day workflow of industry professionals, a customer group the retailer refers to as “Pros.”
[READ MORE: Home Depot expands loyalty perks for professional customers]
Offerings available on the upgraded Home Depot Pro dashboard include ongoing enhancements to purchase history designed to enable easier organization and search of previous orders and receipts to help make reconciliation simpler.
In addition, a shared access feature allows Pros to provide workers with customizable permissions while maintaining oversight. Pros can also collaborate directly with their Home Depot Pro team within a job site.
Home Depot serves pro customers
Home Depot has been making a concerted effort to obtain the business of home improvement industry professionals. Some other examples in the past 12 months or so include:
- A real-time delivery tracking tool for big and bulky deliveries.
- Material List Builder AI, an application designed to help professional renovators, remodelers, builders and specialty tradespeople create actionable project material lists within minutes.
- An AI solution called Blueprint Takeoffs, which is designed to provide professional renovators, remodelers and builders with faster, more accurate and cost-effective material lists and estimates – also known as "takeoffs" – for single-family project blueprints.
- The acquisition of GMS Inc. through its specialty trade distribution subsidiary, SRS Distribution Inc. GMS is a leading distributor of specialty building products including drywall, ceilings, steel framing and other complementary products related to remodeling and construction projects in residential and commercial end markets.
- Teaming up with StrataTech Education Group (StrataTech), an operator of skilled trade schools, to expand its Path to Pro program, which aims to educate more people in the skilled trades and help them find careers in the home improvement industry.
- Opening four new distribution centers geared toward serving pro customers in Detroit, southern Los Angeles, San Antonio and Toronto. The centers stock large, bulky merchandise such as lumber, insulation and roofing shingles.
The Home Depot says it will continue to add new features within the platform to help provide a frictionless, interconnected experience when managing projects of all sizes and complexities.
"Pros run their business from the truck, the jobsite and our aisles – not a desk," said Mike Rowe, executive VP of Pro for The Home Depot. "Our upgraded Pro site experience provides tools that work the way Pros do, by integrating project management into their mobile workspace to help them oversee entire jobs, not just individual purchases. And the best part is that all of these tools are available through one supplier."
The Pro digital workspace is available for free to all Pro Xtra members on its site and mobile app. In addition to digital tools, Home Depot offers its Pro Xtra members personalized pricing and custom rewards. From March 23 – 29, The Home Depot will host Pro Xtra Week, an online and in-store promotion featuring exclusive savings, special offers, giveaways and vendor demos.
At the end of the fourth quarter of 2025, Atlanta-based The Home Depot operated a total of 2,359 retail stores and more than 1,250 SRS locations across all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico.
