Home Depot provides creators centralized hub
The Home Depot is debuting a platform designed to connect creators to its brand.
The home improvement giant is launching The Home Depot Creator portal, a platform intended to help digital content creators monetize their home improvement content and promote future partnerships. The portal provides creators access to ideas, campaign opportunities, and assistance to help them build content around home improvement, DIY projects and decor tips.
Creators can earn commissions through shoppable links and gain access to tools and track performance through the portal. Home Depot says thousands of creators are already enrolled and applications are now open to the public.
Once applications are accepted, members will receive creator-focused onboarding and access to content and campaign opportunities, as well as training resources, best practices, branded hashtags, curated collections and product catalogs, storefront capabilities, special perks, and product gifting.
"The Home Depot Creator portal isn't just a website – it's a community that drives meaningful engagement with current and future customers through talented personalities who give them confidence to tackle their home improvement projects," said Molly Battin, senior VP and chief marketing officer at The Home Depot.
The Home Depot Creator portal kicks off ahead of the global soccer World Cup with a roster of creators known as the "Starting Lineup" who will focus content on the event. The Starting Lineup includes creators such as:
- Dude Perfect
- Trinity Rodman
- Dad Advice from Bo
- Glam Dapper
- DIY Huntress
- Carlos Flores
- OPE Pros
- Tony Henry
- Anothony Vidal
- Grill Dads
"I'm excited to partner with The Home Depot since they've always been a consistent and trusted brand," said Trinity Rodman, member of the U.S. women's national soccer team. "It is going to be a lot of fun to partner with them during the biggest sporting event in the world next year."
Chief Home Depot rival Lowe's launched what it called the first home improvement creator network in June 2025. One of its initial participants was social media star Jimmy Donaldson, who uses the moniker “MrBeast” for his influencer activities.
[READ MORE: MrBeast helps kick off new Lowe’s home improvement creator network]
Other social media influencers Lowe’s is featuring on the Creator Network include DadSocial and Chris Loves Julia. According to the retailer, the Creator Network will deepen its connection with millennial and Gen Z shoppers who turn to creators for "inspiration, authenticity and trusted advice."
The Home Depot is the world's largest home improvement specialty retailer. At the end of the third quarter, the company operated a total of 2,356 retail stores and over 1,200 SRS locations across all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico.
