Gopuff cuts prices for subscription members
Participants in the Gopuff FAM paid membership program have new opportunities to save on purchases.
The on-demand delivery platform, which operates its own micro-fulfillment centers and supply chain, is rolling out a “Lower Than Low Prices” benefit to FAM members. Program participants now have access to an average of 30% lower prices on more than 100 top-selling essentials, such as eggs, laundry detergent, paper towels and milk, every day. In a beta launch of the new benefit, Gopuff said FAM members saved an average of $20 per month ($240/year).
Gopuff is also discounting every one of its private label product by at least 10% for FAM members, as well as introducing new weekly deals for program participants. These weekly Deals offer members more than 40% off on new brands, for alimited time only.
For example, during the week of Aug. 7, 2023, FAM members have access to 60% off Sweet Street Sandy's Cookie and 40% off Rao's Homemade Marinara Sauce. In select markets this week, members can also obtain discounts on Topo Chico Hard Seltzer and get 2 for $20 Oyster Bay Pinot Gris.
FAM members can check each Monday to get access to these weekly deals, every week.
All of the best Gopuff discounts and price reductions will now be available in one online “Deals Center.”. Gopuff’s “Lower Than Low Prices” and weekly deals, as well as discounts available to all Gopuff customers, can be accessed via the Deals tab in the app’s main navigation menu.
FAM membership costs $7.99 per month or a discount rate of $79.99 annually.
Gopuff enables brand targeting of customers
In August 2022, the company rolled out Gopuff Ads, an instant ad platform integrated with the Epsilon-based CitrusAd network. The unified approach, building on Gopuff’s existing ad platform, enables brands to reach not only Gopuff site visitors, but also the entire Gopuff customer base across the open web with real-time, relevant advertising.
In June 2023, Gopuff expanded its advertising offering by entering a new partnership to enable brands across multiple verticals to target its shoppers with ads.
The company is collaborating with Rokt to offer customers relevant ads from brands outside the CPG category at digital checkout. Now, brands across multiple verticals can reach Gopuff shoppers through relevant campaigns delivered seamlessly from Gopuff's app.
This new offering brings Gopuff customers access to relevant offers to try new brands, such as Hulu, AdoreMe, and Noom. Accordng to Rokt, the first month of its ad partnership with Gopuff poroduced a higher-than-average engagement rate of 5%.