Westfield event puts the heart into the holidays for charities and guests

For just $10, guests at Westfield malls can buy a digital “VIP Kind Pass” to receive $20 off, free gift, and BOGO offers and aid-worthy charities at the same time.

The proceeds from pass sales in URW’s “Shop Your Heart Out” program will be gifted to more than 140 organizations supporting children’s health and wellness, diversity and inclusion, and economic empowerment. Among them are Boys & Girls Club, Habitat for Humanity, Black Girls CODE, Project Destined, and the YMCA.

“This year has not been easy for anyone, which is why we wanted to make sure we kicked off the holiday season—a time so many people look forward to—in a special way,” said Ghadi Hobeika, executive VP of marketing at URW.

“Shop Your Heart Out is an invitation for the local community to come back and experience all their Westfield mall has to offer while providing an opportunity to give back to the many organizations that have helped our families, friends, and neighbors through this difficult time,” Hobeika added.

More than 400 retailers are participating in the program, which will run from October 23 through Nov. 1. Among them are Adidas, Dick’s, Eataly, Hollister, Macy’s, Neiman Marcus, Shake Shack,  and Skechers.