Estee Lauder teams with Pinterest to visualize scentsA global cosmetics conglomerate is collaborating with Pinterest to translate visual preferences into olfactory suggestions. Pinterest commits $4 billion to Amazon Web Services for cloud servicesPinterest Inc. seeks to accelerate its artificial intelligence development via a major expansion of its cloud collaboration with Amazon Web Services. Circana: Online, social commerce driving beauty sales Beauty sales are on the rise — particularly in two channels. How marketers are missing social media signals Almost all marketers agree social intelligence is crucial, but few are capitalizing on it. Sally Beauty opens online store on TikTok Shop Sally Beauty is doing business on a leading video-oriented social media platform. Ulta Beauty will be first beauty & wellness retailer on TikTok Shop Ulta Beauty is opening a storefront on TikTok’s e-commerce platform just in time for spring. Facebook AI-enables key seller features on Marketplace Facebook is streamlining the selling and shipping of items, as well as engaging customers, for sellers on its resale platform. These consumers are discovering new products on TikTok Daily TikTok users who discover products via social influencers are more demographically diverse than might be expected. Study: Most consumers influenced by viral trends Viral moments are playing a key role in what consumers are buying – and that’s putting increased pressure on supply chain firms to deliver. TikTok is a done deal – the time for waiting is over There is no longer any excuse for U.S. retailers not to have an active TikTok presence. 1 2 3 4 Next Last
