Fabletics tracks in-store inventory with RFID, mobile app
An omnichannel activewear fashion brand is leveraging RFID, cloud and mobile technology to gain accurate intelligence about the location and status of inventory in stores.
Fabletics is rolling out the GreyOrange gStore retail SaaS application at more than 100 stores across North America. Using integrated analytics made accessible by handheld RFID readers, store associates can see precisely where inventory is located.
This includes seeing if items are abandoned in dressing rooms or left in the wrong section, and associates also know immediately if products are running low on the floor. The gStore app’s intelligent workforce tasking alerts store associates via smartphone and provides guided pathways for replenishment.
“The gStore app gives us precise visibility into the location of every item in the store,” said Ron Harries, senior VP, head of retail at Fabletics. “With our previous solution, we could only see what had been sold. Now we can track where items are located in real time — and act on that information. Our teams instantly know what inventory is missing, and where, so we always have the appropriate stock in the right place to generate the most sales. The app enhances smoother operations and a better customer experience.”
Among the results Fabletics reports achieving with gStore are 95-97% fill rates using precise location accuracy for in-store inventory, elimination of manual cycle counts with real-time inventory updates, and per-location sales increases up to 20%.
At the district and national level, Fabletics managers use gStore’s live web dashboards for real-time insights into metrics such as fill rate, task completion and labor usage. The retailer intends gStore to become the single source of truth for all in-store inventory operations.
Fabletics has already launched gStore in 74 stores and is adding the solution to 20 locations per month. In the next phase of deployment, GreyOrange will work with Fabletics to enable store-to-store transfers through gStore, helping ensure each item is positioned in the location where it’s most likely to sell.
The retailer is also deploying the Blue Yonder SaaS-based supply chain planning suite, including solutions for demand planning, allocation & replenishment, merchandise financial planning, and size scaling, to help support expansion of its global footprint.
[READ MORE: Fabletics transforming supply chain to support global expansion]
“Retailers waste so much time and money just trying to figure out where their inventory is,” said Troy Siwek, GM, gStore by GreyOrange. “But once they have that real-time visibility, the game changes. It’s not just about cost savings — it’s about unlocking more sales, running a sharper operation, and delivering a better experience for every customer. That kind of intelligence is exactly what gStore was built for.”
Founded in 2013 and headquartered in El Segundo, Calif., Fabletics is available online and at more than 100 locations in the U.S., Canada and Europe.
