Looking Beyond Lift Testing: Apply Incrementality to Retail Media As retail media’s popularity continues to skyrocket, finding the right metrics for measuring it remains a challenge. Home Depot optimizes customer experience, operations with Google CloudThe Home Depot is expanding the reach of a partnership with Google Cloud that began in 2015. Amazon CEO cites AI, speed, costs, ads in shareholder letter Andy Jassy, president and CEO of Amazon Inc., sounded optimistic in his review of 2023 in an annual letter to the company’s shareholders. Jack in the Box launches digital 'store of the future' initiative Jack in the Box Inc. is modernizing all of its Jack in the Box and Del Taco restaurants with cloud-based omnichannel capabilities. Best Buy to offer generative AI customer support with Google Cloud Best Buy Co. Inc. is partnering with Google Cloud and Accenture to use generative AI for personalized customer support at scale. PetSmart adds tattoos to loyalty program perks Members of the revamped PetSmart loyalty offering with tattoos they regret have a special limited-time benefit. Walmart streamlines offerings for non-profits Walmart Inc. is enhancing its Walmart Business and Spark Good platforms to make them easier for local organizations to use. eBay personalizes apparel shopping with generative AI eBay’s latest generative AI-equipped offering is designed to curate outfits for customers. The top retail/CPG planned technology spending area is… A new survey reveals that the number one technology retailers and CPG companies will dedicate funding to may not be dominating the news. The Month in Retail Technology: March update Retailers in March focused technology efforts in areas including artificial intelligence (AI) and social media. First Previous 36 37 38 39 40 Next Last
