ECOMMERCE

A patent that changed how customers make purchases online has expired — and opened up new opportunities for competitors.   The “1-Click” patent filed by Amazon in 1997, expired Tuesday. As a result, any brand can now feature this functionality on their own e-commerce site, according to C-Net.  

eBay has made a play to make a name for itself as a luxury shopping destination.    The online merchant is partnering with Spring, a shopping app and website that features 1,500 luxury brands, from Prada, Gucci, and Saint Laurent to David Yurman, Rag & Bone, Mango and Chloe. By featuring the company as a marquee seller, eBay will feature a dedicated Spring storefront where shoppers can find, browse and purchase luxury items curated in one location.  

Ikea is allowing its shoppers to virtually test drive merchandise before making a purchase.   The home furnishings giant is preparing to launch a new augmented reality (AR) app. Called Ikea Place, the app allows customers to virtually place furniture in any space in their home, office, school or studio — and share the images.    The app, which will be supported by Apple’s iOS 11 platform, will launch in late September.  

Amazon is looking to take advantage of Mexico’s growing e-commerce industry.   The online giant is planning to open a 1 million sq. ft. warehouse near Mexico City, according to Reuters. Scheduled to open next year, it would be the company’s third distribution center in the country.  

Amazon is expanding into one of the go-to destinations for product discovery.   This was according to “Amazon: The Big E-Commerce Marketing Opportunity for Brands,” a report from Kenshoo. The study is based on 3,100 consumers in the United States, Germany, United Kingdom and France.  

A cash-free economy could be here sooner than expected — and American consumers are leading the charge.   Slightly more than half (54%) of consumers in the United States expect to stop using cash for shopping by 2020, according to “Lost in Transaction,” a report from payments provider Paysafe. The study, conducted among 3,038 consumers in the United States, United Kingdom and Canada, examines how cash is merging with digital formats.  

Facebook is helping retailers bring their catalogs to life.   The social media giant introduced a new ad format that enables brands to distribute catalogs through mobile devices. Called "lifestyle templates,” the new format replicates the look of a print catalog, and also allows customers to make a purchase items directly through the Facebook ad, according to Business Insider.   

It only took seven days for Amazon to begin reaping the benefits of its acquisition of Whole Foods Market.