eBay revamps advertising platform
Advertisers on eBay have a whole new interface and user experience.
The e-commerce marketplace is offering the following new features as part of the eBay Advertising reboot:
- A new dashboard providing sellers with a streamlined, all-in-one solution for tracking and optimizing ad campaign performance.
- A revamped Seller Hub marketing tab and a new advertising tab giving one-click access to an upgraded advertising dashboard designed to provide a comprehensive and holistic view of campaigns, as well as detailed reporting, for easier analysis and adjustment.
- A "today’s recommendations" feature offering daily, customized tips intended to help optimize campaigns and improve ad effectiveness.
- A "suggested campaigns" tool featuring custom-built, ready-to-launch campaigns based on historical data and eBay best practices.
- Trend-based campaigns, which leverage eBay AI technology to uncover current and emerging marketplace trends and build a ready-to-launch campaign designed for specific advertisers and their unique listings, including actionable tips designed to boost campaign results.
- Advertising insights designed to help sellers discover the latest in news, research and product announcements from eBay Advertising.
- Personalized recommendations and pop-up notifications in real time.
Streamlined advertising porfolio
From the new dashboard, eBay sellers can leverage three advertising solutions: Promoted Listings, Promoted Offsite, and Promoted Stores:
- With Promoted Listings, advertisers can utilize campaign strategies that are designed to align with the unique goals of their business. A priority campaign strategy provides priority access to ad placements with advanced controls and tailored AI-generated campaign recommendations. A general campaign strategy provides general access to ad placements with standard controls.
- Promoted Stores provides targeting capabilities designed to help build brand loyalty with current and potential buyers.
- Promoted Offsite uses a dynamic cost-per-click model and automatically adjusts for each listing, daily. Users set budget guidance and adjust it along the way, as desired.
"At eBay Advertising, we are always exploring new ways to incorporate the latest technology and AI solutions to ensure that our offerings are the best they can be for our sellers," said Alex Kazim, eBay VP and GM of global advertising in a corporate blog post. "We are also constantly engaging in conversations with our sellers, to learn about their journeys and how eBay can continue to support their evolving needs. That’s why we’re so excited to launch the eBay Advertising dashboard and streamlined advertising experience, as we know it will combine advanced AI with our sellers’ appetite for a simple yet highly effective way to grow their businesses."
[Read more: eBay Ads survey reveals how to influence holiday shoppers]