DTC furniture brand Article to expand into the Sun Belt — here's where
Canadian furniture brand Article is adding two stores to its U.S. expansion plans.
The direct-to-consumer modern furniture brand will open stores in Austin, Texas, and Atlanta next year. The new Article stores are slated to open in the first and third quarters, respectively.
Located at Great Hills Market, the Austin, Texas, store will span 9,000 square feet, while the Atlanta store, located at Westside Provisions District, will span 12,000 square feet. A first for the brand, Article's Texas store will feature a year-round outdoor furniture assortment.
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Article said that Austin, Texas, and Atlanta rank among the brand’s top 15 U.S. cities by historical order volume, outperforming several major metropolitan markets and making them “natural choices” for brick-and-mortar expansion.
At Article showrooms, customers are able to shop for furniture in person and place orders in the store, with select decor and accent items also available for purchase. Free interior design services will also be available at both new locations for customers who need support with room layouts and design plans.
The brand opened its first-ever U.S. showroom on Aug. 17 in San Francisco’s Design District, and has plans to open a store in Bellevue, Wash., later this year. Article opened its first brick-and-mortar store in Vancouver in 2024.
Article plans to open four new stores in 2027, bringing its total footprint to eight stores across the U.S. and Canada.
"Nearly 70% of our in-store merchandise sales across our stores have come from new customers, demonstrating the power of physical retail to introduce Article to new audiences," said Aamir Baig, co-founder and CEO of Article, which launched in 2013. "Our stores give customers the opportunity to experience our products firsthand, discover the value we deliver, and shop with confidence. This early success reinforces our confidence that physical retail is a sustainable growth strategy."
