Furniture brand 7th Avenue to make Oklahoma debut
Digitally-native furniture brand 7th Avenue is set to open its latest showroom in a new market.
The Los Angeles-based brand, best known for its modular sofas, will debut a new location at the Oak mixed-use shopping center in Oklahoma City on Nov. 6, marking its first showroom in the state.
7th Avenue says its showrooms offer a “carefully curated” experiential space where customers can touch, feel, sit and configure their own modular sofa in a beautifully designed space. While walk-ins are welcome, the company describes itself as "appointment-first."
7th Avenue’s signature sofas feature proprietary water-repellent, stain-resistant fabric that is PFAS-free, along with fully removable and machine-washable covers.
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Sales and design consultants are on hand in 7th Avenue locations to educate customers about the brand, help design custom configurations that best fit each customer’s home, and answer questions about products.
With the new showroom, 7th Avenue operates nearly 30 locations nationwide, including in major markets such as Los Angeles, New York City, Las Vegas, Dallas, Denver and Philadelphia. The brand says its entry into Oklahoma City expands its reach to new home-owning communities across Oklahoma and surrounding regional hubs.
“As we continue to grow our retail footprint nationwide, expanding into Oklahoma is an exciting milestone,” said Billy Shaw, founder and CEO of 7th Avenue. “Oklahoma City has vibrant, growing neighborhoods with a diverse mix of family homes, modern builds and historic residences."
Opened in 2024, Oak is a 20-acre mixed-use district with 135,000 square feet of first-to-market retailers and restaurants, 320 multifamily residences, Class A office, greenspace, art installations and a boutique hotel.
“By opening at Oak alongside top retail and dining destinations like Capital Grille, RH, Arhaus and Williams-Sonoma, we’re thrilled to give local shoppers an accessible, hands-on way to design modular furniture built for real, everyday living.” added Josh Stinson, co-founder and COO of 7th Avenue.
