DoorDash: AI, social media play roles in delivery
Artificial intelligence-aided delivery orders, viral food items and low- and no-alcohol beverages are among the consumer trends that DoorDash users are taking part in this year.
That’s according to the 2025 DoorDash Delivery Trends Report, which surveyed 1,504 U.S. consumers. Nearly all (98%) respondents said they’ve ordered delivery to satisfy a craving, while one-in-five report that they’re ordering restaurant delivery more often than last year. More than a third (35%) have ordered food delivery twice in a single day, and 22% have gone back for a third order — all in 24 hours.
The survey found that more than half (52%) of diners are open to taking AI recommendations from restaurants or apps based on their past orders. However, only 15% fully trust AI to prepare a restaurant meal, suggesting that consumers value the human element in the preparation of their meals.
Social media is also playing a large role in what DoorDash users are ordering. Three-quarters (74%) of Gen Z consumers and 69% of millennials have ordered a restaurant item after seeing it go viral.
Alcohol delivery is increasing on DoorDash, as 42% of survey respondents have ordered alcohol for delivery more often than they did in 2024. However, consumer preferences around alcohol are evolving. Eight-in-10 people who ordered alcohol delivery ordered low- or non-alcoholic drinks in the past six months — more than double last year’s figure.
DoorDash orders including non-alcoholic beer rose 82% year-over-year from 2023 to 2024, and orders with hemp THC beverages and edibles grew 19% and 15% respectively between December 2024 and January 2025.
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“What we’re seeing in the 2025 DoorDash Delivery Trends Report is that DoorDash has become more than just a convenience – it’s a reflection of how people live, connect and discover today," said Cristen Milliner, consumer trends expert at DoorDash. "Consumers are ordering to satisfy cravings, join cultural moments, and express their lifestyle – whether that’s indulging in dessert, exploring new health rituals, or trusting tech to inspire their next meal. For merchants, these insights offer fresh ways to connect with customers where they are: hungry, curious and increasingly online."
The DoorDash Delivery Trends Report survey was conducted by Dynata on behalf of DoorDash between Feb. 25 - March 3, 2025 surveying 1,504 U.S.-based consumers.