DoorDash customers gain access to Ibotta discounts
An on-demand delivery provider is teaming up with a mobile rewards and payments platform.
DoorDash is entering a multi-year strategic partnership with Ibotta that will provide DoorDash customers with access to Ibotta’s catalog of digital promotions. The delivery specialist is joining the Ibotta Performance Network (IPN), which will enable its shoppers to receive personalized promotions and coupons in a range of categories including grocery, health and beauty, home improvement, and alcohol.
This partnership also gives CPG brands an opportunity to reach consumers across DoorDash’s footprint of over 115,000 non-restaurant stores on its marketplace in North America. Ibotta-provided offers are expected to be live across DoorDash’s Marketplace later this year.
"We’re focused on meeting consumers’ expectations and helping them find more value on everyday purchases," said Fuad Hannon, VP of new verticals at DoorDash. "Our partnership with Ibotta brings an unmatched abundance of digital offers to consumers to help them save on groceries, essentials, gifts and more. This partnership enables CPG brands to meet consumers during timely and relevant points of purchase."
Ibotta entered a similar IPN partnership with Instacart in August 2024. Going forward, the platform will be Instacart's preferred third-party coupon provider across all eligible categories of items on its mobile app and website.
[READ MORE: Ibotta will provide Instacart customers third-party coupons]
Ibotta also has IPN partnerships with a number of other retailers including Schnucks, Family Dollar and Dollar General. Meanwhile, in another recent move to improve its use as an advertising vehicle for CPG brands, Instacart released new ad solutions that promote product discovery through recipes, occasions and bundles, leading Instacart users to find inspiration for new cooking ideas.
"We are thrilled to enter into this partnership with DoorDash, expand the reach for our thousands of brand partners, and continue to advance our presence in the growing on-demand delivery space," said Bryan Leach, founder and CEO of Ibotta. "DoorDash has long been an innovative leader in local commerce, and we are honored to be their provider of digital offers for grocery, beer, wine and spirits, and other general merchandise categories. This partnership is especially impactful as brands continue looking to the IPN to reach new audiences, expand their market share, and drive incremental units."
