Disney testing new store design as part of omnichannel update
Disney is looking to update its customer experience, offline and online, in what it said represents "the next generation of Disney retail."
The company is testing a new store prototype in select locations, including Century City, Calif.; Northridge, Calif.; Miami, Fla. (opening Sept. 28); Nagoya, Japan; and Shanghai, China. The prototype is designed to bring the magic of Disney to retail through innovative technology, storytelling and cast member interaction, the company stated.