DESIGN/CONSTRUCTION

Lord & Taylor is looking to engage shoppers with a new luxe concept dedicated entirely to one of its core categories: dresses.   The retailer has transformed the fifth floor of its Manhattan flagship into a dedicated space for dress shopping for all occasions. Spanning over 30,000 sq. ft., the updated space includes a rotating pop-up shop that launches with one-of-a-kind vintage designer dresses, a concierge service, and The Gallery, a dedicated area for designer dresses.  

Target Corp. has unveiled its next-generation store format, which will make its debut in Richmond, Texas, a Houston suburb, in October.   In addition to the new 124,000-sq.-ft. Richmond store, 40 additional Target locations will receive elements of the redesign when they are updated, also in October.      

Anthropologie’ s experiential retailing concept takes center stage under its new store banner, Anthropologie & Co., with the first-ever location now open in Walnut Creek, Calif.   The 30,000-sq.-ft. store is a visual treat, and features fully decorated showrooms, filled to the brim with custom furniture.   

AT&T is pulling out all the stops in San Francisco, opening its largest, most elaborate and most tech-centered store to date.   The new, two-level 24,000-sq.-ft. flagship is housed in an historic building located next to the busy and popular cable car turnaround on Powell Street. Constructed in 1908, the building has been restored from floor to ceiling back to its original Baroque architectural design.    

The more casual sister of Loft and Ann Taylor has opened its first location in New York City.

The store, in Manhattan’s Flatiron district, reflects the easy-going, laid-back approach of the merchandise on display, with a design that evokes a soft, clean feeling. It features marble tables and fitting rooms that evoke a lounge space – floating curtains in linen with pink velvet stools.
       

Target Corp. is testing some of the concepts from its innovative Open House format in San Francisco in a traditional store setting.   The discounter has debuted Connected Living, an in-store experience dedicated to showing customers how connected products can work together to make life easier, more convenient and more efficient. The test is taking place in Target’s Ridgedale location in Minnetonka, Minnesota.