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06/29/2021

David’s Bridal publishes omnichannel wedding lookbook

Dan Berthiaume
Senior Editor, Technology
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David's Bridal The Wink

The nation’s leading bridal retailer is releasing print and digital versions of a seasonal guide for wedding looks, designs, and collections.

Curated by David's Bridal in-house designers, “The Wink by David’s Bridal” comes in two editions - one dedicated to bridal and the other for bridesmaids, special occasion, and accessories. Both the print and digital editions of the Wink features head-to-toe looks, product descriptions, and QR codes that link to the David's Bridal site, in an effort to provide a seamless, one-stop shopping experience.

Free copies of The Wink are available at all David's Bridal retail locations, as well as digitally on the retailer's website. The publication of The Wink is the latest tool added to David's Bridal's growing suite of omnichannel wedding planning solutions. Other examples include a livestream shopping channel, the “Zoey” AI-based customer service chatbot, virtual appointments (with video option), and augmented reality (AR)-based virtual shopping.

"When it comes to our customers, we always wink back. We get her, and she loves it," said Kelly Cook, chief marketing and IT officer for David's Bridal. "The Wink is our gift to our customers. It is playful, celebratory, and authentic – just like our brides. It is her guide to everything she wants. From Friday nights out to one-in-a-lifetime weddings – we've got her covered. In addition to over 300,000 dresses in stock, The Wink is another way we are here for our customers from the very start of her planning journey to her walk down the aisle and beyond."

David’s Bridal operates 300 stores located across the U.S., Canada, and U.K., and franchise locations in Mexico.