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IBM Survey: Consumers willing to share information with retailers
Armonk, N.Y. -- Consumers are looking for a more personalized shopping experience, and are willing to share select details about themselves with their favorite retailers to help educate brands on exactly how, when and where to approach them, according to the third annual consumer survey by IBM.
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Retailers Rejoice! Top Technology Tools Can Re-Invigorate Sales Year-Round
By Jill Puleri, [email protected]
The recently concluded holiday season was a happy one for most retailers, thanks in part to a recovering economy, heightened consumer confidence and no debilitating weekend snowstorms.
Oh, and wide acceptance of technology gadgets and experiences may have helped a bit, too.