Williams-Sonoma Inc.

West Elm brand is expanding in the U.K.   The retailer, a division of Williams-Sonoma, will open its second U.K. location, in the London suburb of Kingston-Upon-Thames in winter 2017. The two-story, 8,000-sq.-ft. store is on the ground floor of Bentalls Shopping Centre. The new location will open with the brand's holiday assortment, along with a signature mix of furniture and accessories, and Fair Trade Certified and handcrafted products.   

West Elm is expanding its hotel portfolio — even before it opens its first location.   The retailer, a division of Williams-Sonoma, announced Portland, Maine as the newest location for its West Elm Hotels collection. Expected to open in 2020, the 150 room, full-service boutique hotel  will be developed on Portland’s waterfront by Portland Foreside Development Company LLC, and operated by hotel development and management company DDK, which is West Elm Hotels’ exclusive operator.  

Williams-Sonoma is making its debut in South Korea.   By entering into a strategic franchise agreement with home goods retailer Hyundai Livart Furniture, Williams-Sonoma opened a combined Pottery Barn and Pottery Barn Kids store, as well as a West Elm store in South Korea’s Hyundai City Mall Garden 5. A Williams Sonoma location opened at Hyundai Department store Mokdong. These are the first of 30 stores that Williams-Sonoma plans to open across the country over the next 10 years, according to the retailer.  

On the heels of opening its first location in Arizona, West Elm is entering a new state.   The home furnishings retailer, a division of Williams-Sonoma, will open its first store in Maine, in the historic Old Port district of Portland. The 12,000 sq. ft. location will open its doors on Thursday, July 27.   

West Elm is upping the ante on how it recommends merchandise to customers.    The company, a division of Williams-Sonoma, introduced a new online tool that utilizes artificial intelligence (AI) to detect customers’ style patterns and connect them with products they can buy at West Elm stores and online. Called the Pinterest Style Finder, the tool is powered by Clarifai’s image and video recognition AI technology.  

West Elm has announced the newest location for its fledgling West Elm Hotels portfolio.   The company, a division of Williams-Sonoma, is teaming up with Signature Development Group and Jordan Real Estate Investments to develop a hotel in Oakland, Calif. Expected to open in 2020, the hotel will be located in Oakland’s Uptown neighborhood, and will celebrate the rich diversity and history of the location.   

West Elm is adding to its growing retail footprint.   The home furnishings and decor brand, a division of Williams-Sonoma, will open its first location in Phoenix, in the revitalized Uptown Plaza shopping center, on June 29. The 11,000-sq.-ft. store will include a curated assortment of local products highlighting 10 Arizona-based makers and designers.   

Williams-Sonoma's West Elm division has tapped a company veteran as its new president.    Alex Bellos, head of Williams-Sonoma's Rejuvenation and Mark and Graham brands, is succeeding Jim Brett as president of the West Elm brand. On Tuesday, Brett announced he was resigning from the company to take a position as CEO of J.Crew.